Dalton &amp; Michael</a>, we’ll talk about finding the right speed, the dangers of inaccurate assumptions, and a question founders need to ask themselves before they start trying to sell to anyone else.</p><figure class=\"kg-card kg-embed-card\"><iframe width=\"200\" height=\"113\" src=https://www.ycombinator.com/"https://www.youtube.com/embed/al-15mMAS18?feature=oembed\%22 frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Building Confidence In Yourself and Your Ideas\"></iframe></figure>","comment_id":"65e0b97fb27489000102ece4","feature_image":"/blog/content/images/2024/03/maxresdefault.jpg","featured":true,"visibility":"public","email_recipient_filter":"none","created_at":"2024-02-29T09:06:07.000-08:00","updated_at":"2024-03-01T09:01:19.000-08:00","published_at":"2024-02-29T15:00:00.000-08:00","custom_excerpt":"People are going to have feedback about your startup idea — how do you make sense of it all? ","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"61fe29e3c7139e0001a71085","name":"Dalton Caldwell","slug":"dalton-caldwell","profile_image":"/blog/content/images/2022/02/Dalton.jpg","cover_image":null,"bio":"Dalton is Managing Director, Architect and Group Partner at YC. He was the cofounder and CEO of imeem (acquired by MySpace in 2009), and the cofounder and CEO of App.net.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/dalton-caldwell/"}],"tags":[{"id":"61fe29efc7139e0001a71172","name":"Video","slug":"video","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/video/"}],"primary_author":{"id":"61fe29e3c7139e0001a71085","name":"Dalton Caldwell","slug":"dalton-caldwell","profile_image":"https://ghost.prod.ycinside.com/content/images/2022/02/Dalton.jpg","cover_image":null,"bio":"Dalton is Managing Director, Architect and Group Partner at YC. He was the cofounder and CEO of imeem (acquired by MySpace in 2009), and the cofounder and CEO of App.net.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/dalton-caldwell/"},"primary_tag":{"id":"61fe29efc7139e0001a71172","name":"Video","slug":"video","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/video/"},"url":"https://ghost.prod.ycinside.com/when-to-pivot-and-when-to-stick-with-it/","excerpt":"People are going to have feedback about your startup idea — how do you make sense of it all? ","reading_time":1,"access":true,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},"mentions":[],"related_posts":[{"id":"61fe29f1c7139e0001a7199e","uuid":"1b1c1b40-92d1-4b23-88e4-584b035f311b","title":"Scaling Growth | Gustaf Alstromer (YC Partner + Airbnb) & Ed Baker (Uber)","slug":"scaling-growth-panel","html":"<!--kg-card-begin: html--><p>Gustaf Alstromer, <a href=https://www.ycombinator.com/"https://ycombinator.wpengine.com/welcome-eric-gustaf-and-jocelyn//">YC&#8217;s newest Partner</a> (formerly product lead for Growth at Airbnb) joined a panel with Ed Baker, (former Head of Growth at Uber), to share tips on growth experiments and team dynamics at a scaling company.</p>\n<p>Topics discussed:</p>\n<p><strong>What is a north star metric for growth?</strong> If you talk to anyone on the growth team, and ask them, &#8220;what number are we trying to grow.&#8221; They&#8217;d be able to say that number. And if they aren&#8217;t working on something that could grow that number, they&#8217;re probably working on the wrong thing. At the time Ed was at Facebook, retention and user engagement contributed even more to the north star metric (MAUs) than new user acquisition.</p>\n<p><strong>Paid acquisition can further accelerate growth:</strong> Growth isn&#8217;t only about organic growth &#8212; especially for companies who charge for their products. In a competitive market, it can make sense to pay to acquire up to the potential value of a customer if it&#8217;s important to grow quickly (this was true for Uber, who had to beat competition to market).</p>\n<p><strong>Is there a channel with particular upside right now?</strong> Nothing beats building a great product. Beyond that, most great companies get really good at one specific channel &#8212; so figure out what your product is best suited for and double down on it (make sure it&#8217;s a channel that can scale &#8212; meaning that channel potentially has 100s of millions of people coming through it).</p>\n<p><strong>You should be seeing things that are counterintuitive in your data:</strong> If you aren&#8217;t, you probably aren&#8217;t experimenting enough.</p>\n<p><strong>A little wording change can matter:</strong> As an example, Facebook saw low growth in Japan, and went and talked to people in the local market and found that people felt it was rude to &#8220;invite&#8221; friends to Facebook. They found through a growth experiment that changing the wording to &#8220;announce to your friends you&#8217;re on Facebook&#8221; (instead of &#8220;invite&#8221;), they immediately began to see growth there.</p>\n<p><strong>Make it easy for users:</strong> The simplest thing you could do today to help strengthen user data is to not log people out. This practice is bad for growth, and Amazon is a great example of doing it right.</p>\n<p><strong>Eventually, the whole company is a growth team:</strong> At Airbnb today, every big team uses data to fuel decisions. That&#8217;s the goal. The growth team should not only be collaborating across the business, but you should start to see most areas join in on a cadence of experimentation.</p>\n<p>This panel was recorded at The Scaleup Offsite, an event for growth-stage CEOs hosted by Y Combinator Continuity and Greylock Partners. Josh Elman from Greylock Partners moderated this panel.</p>\n<hr />\n<div id=\"backtracks-player\" data-bt-embed=\"https://player.backtracks.fm/ycombinator/ycombinator/m/13-scaling-growth-gustaf-alstromer-ed-baker-and-josh-elman\" data-bt-theme=\"orange\" data-bt-show-art-cover=\"true\" data-bt-show-comments=\"true\">\n</div>\n<p><script>(function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,\"script\",\"__btL\",\"__btR\",\"https://player.backtracks.fm/embedder.js\"))</script></p>\n<p><script>\n(function(p,l,a,y,e,r,s){if(p[y]) return;\nif(p[e]) return p[e]();s=l.createElement(a);\nl.head.appendChild((s.async=p[y]=true,s.src=r,s))\n}(window,document,'script','__btL','__btR',\n'https://player.backtracks.fm/embedder.js'))\n</script></p>\n<p><script>\n!function(n,i,s,c){n[s]||(n[s]=function(i){n[s].q.push(i)}),n[s].q||(n[s].q=[]),\nc=i.createElement(\"script\"),\nc.async=1,\nc.src=\"https://c.bktrks.com/utils-1.0.0.all.min.js\",\ni.head.appendChild(c)}(window,document,\"BTUtils\");\nBTUtils(function(use) {\n var options = {\n autoplayLinks: false\n };\n use('backtracks-autolink', options).init();\n});\n</script></p>\n<hr />\n<h1>Subscribe</h1>\n<p><a href=https://www.ycombinator.com/"https://itunes.apple.com/us/podcast/y-combinator/id1236907421/">iTunes
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